Clumps Bee
Clumps Bee

❃  What Is an Explainer Video?

An explainer video is a short video that communicates how something works in a simple way to its target audience. Explainer videos are often used in marketing to show the benefits of a product or service and how they work. Explainer videos are often uploaded to platforms like YouTube and social media, but they can also be placed on your website's homepage or product page.


❃ Explainer Video Tips

☸  Keep your video short. Ideally, you'll want your video to be 30 to 90 seconds long. If your video is longer, you'll definitely need to be creative to keep your audience's attention.

☸  Get straight to the point. Make your message and intentions clear within the first 30 seconds of your video.

☸  Use simple language and avoid jargon. Too much technical language can bore your viewers, encouraging them to click away from your video.

☸  Speak in the second-person by using words like "you" and "your."

☸  Use a casual, conversational tone in your videos.


❃ What Makes a Good Explainer Video?

☸ Short in length: Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes.

☸ Strong call to action (CTA): Explainer videos should clearly state what they want their intended audience to do after watching.

☸ Focused on solving a problem: Explainer videos are focused on addressing a specific problem, explaining their product or service, and answering why they’re the solution.

☸ Match brand and audience: Explainer videos are best when their style and tone match that of the brand, as well as the customer they’re trying to reach.

☸ High quality: Explainer videos need to be high quality, both in quality of production and quality of content, to effectively communicate a brand’s value proposition.

Our WORKFLOW

Process




Pre-Production


Planning, scripting, scheduling, budgeting, casting—essential groundwork before Shooting. Sets the foundation for a successful project.

Production


During production, on-spot shooting, meticulous planning, creative lighting and seamless collaboration for a captivating cinematic experience.

Post-Production


Blends audio and visual elements after shooting. Editors assemble footage, add music, and integrate effects, including additional filming like pick-ups and voiceovers.

Topics

Covered



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