Clumps Bee
Clumps Bee

❃  What Is an Green Screen Video?

A green screen is a large green backdrop placed in the background of a shot to allow for digital effects later. In Post-Production, the special effects department will edit the background from green to… anything they want with CGI (computer-generated imagery) or background footage called "plates." The screen can take up the entire background or just a portion of it, depending on what needs to be replaced.


❃  Why do we use a Green Background?

It doesn’t match any natural skin tone or hair color, so it’s easy to remove without grabbing parts of the person in the foreground. But if you’re trying to match a lower-light background, or you need to have a green prop in your project, a blue screen works best.


❃  So, Why Not a Blue Screen?

Various types of colors of "green" screens were used in the early to mid 20th century in black and white movies and plays, but they gained in popularity once digital cameras came around. Digital cameras tend to capture twice as much green color compared to all other colors, including blue. That means, it’s easier to single out and replace the green background in post-production than any other color.


❃  What Is Keying?

Keying is the process of removing the green screen in post-production using photo or video editing software. After keying the background, you’d be left with a transparent background, where you can install anything—from images to videos that blend seamlessly into the main subject of the shot.

Our WORKFLOW

Process




Pre-Production


Planning, scripting, scheduling, budgeting, casting—essential groundwork before Shooting. Sets the foundation for a successful project.

Production


During production, on-spot shooting, meticulous planning, creative lighting and seamless collaboration for a captivating cinematic experience.

Post-Production


Blends audio and visual elements after shooting. Editors assemble footage, add music, and integrate effects, including additional filming like pick-ups and voiceovers.

Topics

Covered



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Product review videos offer a great way to highlight key product details and features. These videos provide social proof of the benefits your brand’s products can provide. In product reviews, reviewers provide important information that can help to convince audiences to give a new product a try.

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A video testimonial is a multi-media marketing asset that features an existing or past customer sharing their first-hand experience and endorsement of your product in their own voice. Video testimonials are special because they involve a real person sharing a pain point and forming an emotional connection with a potential customer.

A tutorial video is a type of video that provides step-by-step instructions on how to do something. They can be helpful for learning new skills or completing complex tasks. Tutorial videos usually range from short, quick guides to longer, more in-depth lessons. There are tutorials for just about anything you can think of, from cooking and crafting to programming and graphic design.

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