
Instagram Reels are an alternative to TikTok and other micro-video sharing services. Reels started as fifteen-second videos but have since expanded its features to include a ninety-second video length. The app gives users high-end video editing tools and the ability to share their video with the world without needing a high-end computer.
☸ You can educate your audience If there is an announcement you want to make, such as the launch of a new product or service, you should use Reels to spread your message. The advantage Reels presents is that it can reach a wide and untapped audience, especially if it makes it to the explore section.
☸ You can show your audience who you are Reels enable you to be authentic and speak to users one on one. With this authenticity, you can soon build a reliable community that can count on you, to be honest with them. You can also use Reels to highlight how you stand out from your competitors.
☸ You can establish yourself as an industry leader All you have to do is share knowledge about your domain or industry. Make short videos with tips and tricks for users to follow. In a short, engaging 15 to 30-second video, make sure the tips and tricks are fun, quick, and implementable.
☸ You can showcase your products All you need to do is follow the latest trend. And subtly insert your product in it. For example, if you are a shoe brand, wear shoes from your latest collection while doing the latest dance trend. Make sure to give a product description in the caption to ensure you also reach your marketing goals.
YouTube Shorts are a new video type where users can shoot, share and view vertical short-form video content (i.e., videos that are 60 seconds or less). Because these mobile-friendly, vertical micro-videos have proven to be so popular, a number of platforms.
☸ Additionally, half of all YouTube watch time comes from mobile devices, compared to just 14% on desktop computers. And since YouTube Shorts is a mobile-first feature, you may reach that expanded viewership with more than traditional horizontal, long-form video content.
☸ Since YouTube Shorts was released in July 2021, this feature has reached 30 billion daily average views. People are watching—and loving—YouTube Shorts. So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy.
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